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Mobile World Congress 2012

We are excited to be attending the Mobile World Congress 2012 in Barcelona.  As well as soaking in the joys of the beautiful setting, we are looking forward to seeing some great exhibitions and sharing ideas with attendees.

Scribble: are a digital agency based in Brighton.  We enjoy seeking out innovative solutions for our clients and for our own endeavours in the world of apps.   Some of our main interests include creating cross-platform solutions that integrate apps, web and social media, 3D graphics, augmented reality and social media integration.

We love augmented reality and are really excited about what the industry will have to offer in the coming years, so it is nice to see that the conference will be enhanced by a number of augmented reality experiences to show people about the conference and to guide people to different areas.

The conference will host a pretty comprehensive list of players in the mobile world and will include keynotes from Facebook, Google, eBay, GMA, Visa and many many more.  As well as major keynote speakers and exhibitions, the conference has ‘App Planet’ a large section dedicated to mobile apps, where developers, operators, manufacturers and service providers will be exhibiting and sharing knowledge.

This year’s conference will be split up into a number of different ‘zones’, all related to different aspects of the mobile world, here’s what we are most excited about:

Cloud technology has been taking off over the last few years, and with demand for mobile services surging and 4G networks just around the corner, cloud technology is set to become an essential technology in the mobile world, so we will be taking a great interest in the exhibitors on the “Cloud Pavillion”.

We’ll also be checking out m-Commerce developments in the “Mobile Money Pavillion” – the coming years will see many big changes in this area as mobile banking, NFC and the like start to take off.

The “mPowered Brands Zone” will be dedicated to mobile marketing, and we will be interested to see how companies are making use of mobile technology to spread the word about their brands.

We love to share ideas, so please get in touch with us if you’d like to meet up at the conference, we look forward to seeing you there!

If you’d like to meet up at the conference, drop us a line at hello@scribbleuk.com and keep up to date with our tweets @scribbledigital

Check back here soon for our report of the conference!

I’m sure you all will have come across or at least heard about Augemented Reality (AR) over the last year.  If not, Augmented Reality, popularised recently by mobile devices adds layers of graphics, sound and information over the natural world.  For today’s blog post we thought we would have a look at some of the best examples of Augmented Reality we have seen and speculate at where it could be heading over the next year.

First up, AR games. A product called AR Sports which will be used on tickets for the Rugby World Cup 2011.  Point your phone at the AR tag on your ticket and the app will fire up a game which lays a virtual rugby pitch over the ticket on users’ phone screens. Players can then pick a country and are challenged to ‘kick’ goal conversions using their smartphone interface, with points contributing to the country’s leader board score. A nice way to keep you entertained before the match and during half time.

We feel the use of Augmented Reality with physical products has the most benefits for consumers at this time.  High resolution scans of products can then be accurately recreated in to a 3D model and viewed using an AR tag.  This can then be put on websites, packaging and in stores. A clever use of this is the ‘Lego Digital Box’ where you can see how the Lego model will look when finished in full animated 3D.

So this is what is going on now.  What will we be doing with Augmented Reality in a few years time? It looks like it won’t be limited to phones and computers but incorporated in to more and more devices furthering the link between the physical and digital.

Augmented Reality windscreens and passenger windows will offer information and entertainment on car journeys, linking the car to its surroundings.

AR contact lenses are most definitely the coolest idea we have seen. Imagine walking down the street with information flickering up about your surroundings, Terminator style.

So we hope this blog post has got your juices flowing with some of the possibilities of Augmented Reality.  Scribble offer a variety of Augmented Reality and 3D scanning services.  For more info follow the link or get in touch!

Its time for our Short List an end of the week collection of links and news that has kept us entertained and interested over the last 7 days.

First up, we have seen a new service called App.net, a suite of tools mobile developers can use to create an attractive, social media-optimized and SEO-friendly web presence — including landing pages, third-party integrations and download widgets — for their applications.  Available for iOS, Android, BlackBerry, WP 7 and Html 5 apps and with a clean, simple style it looks like a great solution for developers to get a presence on the web for the apps.

Yesterday was the start of Brighton’s Digital Festival.  Today is the world famous dConstruct conference where leading thinkers from the fields of interaction design, mobile design and ubiquitous computing to explore how we can bridge the gap between physical and digital product design.  Unfortunately we missed out on getting tickets but are looking forward to reading updates throughout the conference.

Want to know some of the latest mobile market stats then look no further.  Our blog post this week will fill you in on the current state of the smartphone market, who’s number 1 and who’s losing out.

Finally, it been keeping our heads nodding in the office all week.  If you love a bit of funk, check out the data transmission podcast from the Italian collective RESET! perfect for a Friday afternoon.

Have a good one x

Hello again, it’s the Friday before a bank holiday so after a hard week i’m sure you are all as excited as we are. To get you through the Friday, take a look through our Short List, some fun links we’ve found on our searches through out the week.

As will have heard Steve Jobs has stepped down as CEO from Apple.  The true definition of an innovator, it really will be the end of an an era.  You may have seen it already but there is a great interview he did with Playboy back when he was 29.  It’s a fascinating read to see what he was saying back then become a reality now.  There are a few link but the best one we found is on Gizmodo.

We wrote a blog post on it yesterday.  Our MD David Mitchell is running the Kosice Marathon in 36 days! for the Legacy Project.  Donations would be welcome, please follow the link here to do so. https://www.charitygiving.co.uk/slovak 

Its Notting Hill Carnival this weekend! For the first time in 30 years Scribble Client Norman Jay won’t be there with his Good Times Soundsystem but fear not catch him at Orange Rooms Carnival in Southampton tonight.

For all of you attending Reading or Leeds Festival this weekend check out the Android app for stage times and everything else you need to plan your festival.  Don’t forget your waterproofs, looks like it’s going to be a wet one…..

Have a good one, see you on Tuesday x

The Kosice Marathon is the oldest marathon in Europe and the second oldest in the world after the Boston Marathon.

Please support Dave, Martin and Dan who are running the Slovakian Marathon at short notice and with little training in aid of the Legacy Project (www.legacyproject.org.uk). Every £5,000 we raise allows us to take Legacy to a new disadvantaged community or school and helps to develop responsibility and leadership skills in our youth. Legacy is a Big Society Initiative that delivers positive impact projects in some of the most disadvantaged communities in the UK. For more information please contact tiffany@legacyproject.org.uk.

So what are you waiting for follow the link below and get donating!

https://www.charitygiving.co.uk/slovak