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Dance act Faithless are launching a new campaign to sell their new album and up coming tour tickets through the Shazam app.

The campaign starts this week with TV adverts promoting their latest single.  The ads prompt viewers to tag the track using the app, directing them to a mobile site where they can purchase tickets for the band’s latest tour dates or purchase its album The Dance.

We like the idea of this campaign and its good news that more high profile artists are using app technology to promote their music and sell tickets through mobile devices.

Morning, Just a quick post today.  We recently discovered Mflow and downloaded the public beta version on Friday.  We had a play around with it over the weekend and it gets the thumbs up from us.  Mflow is a social music store and has been described as a cross between Twitter, Spotify and iTunes.  Like Twitter you have your own profile and can follow friends, DJs, labels and artists but instead of tweeting you can ‘flow’ people.  A flow is a recommendation of a track along with a message.  You receive flows from everyone you’re following in an inbox where you can listen to the track you have been flowed, if you like the track you can buy it there in the store.  If you flow someone a track and they buy it you receive 20% of the purchase price as a credit which you can then use to buy music from the store.

We have now set up a profile on Mflow so follow ScribbleUK.  You will see all the tracks we are listening to and the styles of music we all enjoy in the office.  Don’t forget to flow us as we are always up for hearing a good new tune!

http://www.mflow.com/

The Scribble: App service has been available for nearly two weeks and we are reaching the final stages of development for the first artist app!

The hugely talented Estonian artist Hannah will be the first artist to go live with the Scribble: App.  Hannah has ruled the charts at home in Estonia for more than a decade. She’s been a proud flag-bearer for her country, and has enjoyed massive record success on six albums. Now, from her home in London and via exciting collaborations with the hottest composers and producers, singer-songwriter Hannah is ready to make a new imprint on the international pop scene.

We are finishing off the final touches to her app over the next few days and hope to have it live on the App Store early next week.

In the mean time you can find out more about Hannah on her website http://www.hannahsite.com

We at Poker PR have previously blogged about the ‘Album App’ and now US firm Metatron gives us a new digital film format: the ‘appMovie’. It describes a package containing HD video, audio and images.

Available to download from the iTunes app store for £2.99, the first appMovie is a documentary called Bob Marley: Spiritual Journey. It includes 14 rare tracks, and a 30 minute interview, hundreds of images and the one hour documentary, with all video content in HD. Metatron intend to make the app available on Blackberry, Android and HD TV.

The appMovie is based around the movie but at Poker we can see no reason why this could not be switched to music creating an appAlbum, featuring a full album of music, sleeve notes, choices of artwork and videos of the top tracks. This could be a great way to reignite the fans desire to buy artist albums and not just download the odd track.

By Justin Pywell

The UK based Spotify rival, We7 has launched a new music streaming mobile app, available as a free download from the iTunes store. The app appears to be working on the We7’s Premium account, although from the 1st March it will only work for those who sign up for the £9.99 a month Premium+ account.

We7′s product allows users to take advantage of an offline mode where in areas of little or no reception, they will still be able to listen to music that has been cached to the handset – a feature similar to that of the Spotify app.

There is a special offer on We7’s current Premium PC based service that is advert free and is available until the 1^st May for £3.99 a month (normal price £4.99). The Premium+ service will feature ad free listening on both PC and mobile and will be available on both the iPhone and Android devices. We7 say they will be making the app available to Blackberry devices at some point.

Following Warner Music’s comment that steaming services were “clearly not positive for the industry”, Poker PR believes it will be the premium services that will be used to keep the record companies happy and provide the money to keep the music industry alive.

We7 website

By Justin Pywell