We at Scribble have been impressed this week by two Facebook campaigns, coming for Kellogg’s and Absolut, both use the Facebook Connect function in a very clever way.
First up we have Kellogg’s and its new cereal ‘Krave’, the campaign involves users bidding for prizes using ‘Chunks’ on an external site, the prizes are pretty damn good – current item up for bids ‘4 tickets to Benicassim’, the Spanish music festival.
How do you earn your chunks? When you sign up using the Facebook Connect function you are given chunks you then earn chunks by inviting Facebook friends and you are given even more if they also sign up. The current bid for the Benicassim tickets is 208540 chunks, meaning there is a lot of sharing going on.
The second social media campaign that caught our eye this week is in the form of a short film from Spike Jonze, this very subtly sponsored by Absolut vodka. Facebook Connect comes into play when you enter the box office to get your pass to watch the film, you can invite ten people to watch the film with you, your status is updated before during and after the film telling people about the film, and finally the pass you pick up features your profile picture, a simple yet pleasant touch.
We at Scribble thoroughly enjoyed the film, which has limited daily seats, and would recommend you take a look at Jonze’s story of robot love, (not as bad as that sounds) ‘I’m Here‘.
Do you have an idea for a social media campaign for your company and need someone to run it for you or are you looking for that creative spark to get your brand in front of the ever expanding social audience? If so Scribble is here to help… Get in touch here
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